While programmatic ad buying is more efficient than traditional ad buying, it still has downsides.
Publishers are losing money, and purchasers are getting low-quality ad inventory. Header bidding surfaced as a possible solution to the problem a few years ago. Despite that, only 21% of marketers have a thorough understanding of header bidding:
What is Header Bidding?
Header bidding is a sophisticated form of programmatic ad buying that allows publishers to sell their inventory to numerous ad exchanges before asking ad servers. The waterfall strategy, on the other hand, can deprive advertisers of premium inventory and publishers of maximum revenue.
How Does It Work?
The user is connected by the publisher’s ad server to the advertiser’s server, which displays the winning ad creative. Advertisers can win header bids for any inventory if their offers are high enough and do not interfere with direct order delivery.
Indeed, this is a great way to monetize a website. Although it seems difficult to do, some ad networks will do the hard work for you.
The best option is MediaFem.
Because MediaFem uses a 70% Rev. Share arrangement for Publishers, there are no upfront fees when paying in Net53 terms. These percentages are not averaged across all publishers and are kept distinct from a publisher’s geographic region.
Publishers can choose between header bidding and the standard One Ad Code method with these options. All video, display, mobile, and native formats are supported by MediaFem.
It’s your call.
MediaFem has created a set of codes for so-called specialized marketing, which allows all advertisements to reach those who are genuinely interested in the services being offered.
Publishers can select between bidding headers and the traditional One Ad Code form for their solutions. Video, mobile, web, and native ads are all available with MediaFem.
- There can’t be any more adverts on a page or screen than there is content.
- The site does not allow pop-ups, pop-unders, or redirection.
- Expandable ad units are not permitted on the site.
- Video advertising with auto-play audio is not authorized on the site or in the app.
- Ads that are inappropriate for the website or app must be removed.
- A maximum of five adverts is allowed per page on the site. There should be no more than three advertisements per screen in mobile apps.
- When advertising is mixed in with the content, it must be distinguished from the content and immediately identified as such.
- Malware can’t be spread through commercials.
- The refresh rate is limited to 30 seconds.
- Cryptography cannot be enabled by advertisements.
- According to the Coalition for Better Ads, a website or app must be compliant.
Second Option: Airnow
AirNow monetizes through video advertising, smart overlays, rich media, and push notifications that appear in mobile device notification slide-down trays, in addition to standard and traditional display ad units.
Third Option: Taboola
The organization acquires individualized content as well as customized promotion and marketing by recommending more goods that clients could love. Is a trustworthy and ethical ad network that allows website owners to monetize their assets.
Unfortunately, in order to make cash, harmful spyware is driving users to specific Taboola advertising without the publisher’s authorization.
Also published on Medium.