For publishers looking to make an impact, the following statistics for digital video advertising are difficult to ignore:
- Every week, 78 percent of the people watch online videos, and 55 percent watch them on a daily basis.
- After watching a video about a product, 64% of users are more likely to buy it.
- Customers are 58 percent more likely to trust products with videos than those without.
- When watching a video, viewers retain 95% of a brand’s message, compared to only 10% when reading text.
Identifying the various types of digital advertising solutions available to publishers can be challenging, however, as media distribution creativity and changing customer behavior add value to newer opportunities and channels. The most common digital video ad formats are listed below.
Types Of Digital Video Ads Explained
Linear and nonlinear digital video ads are the two types of digital video advertisements.
Linear video advertisements, similar to traditional TV commercials, appear before (pre), during (mid), and after (post) the streaming content.
Linear ads may be implemented by an ad network or include interactive elements such as labeled video player elements. Two examples are the use of brand logos in the success bar and the control bar.
Nonlinear video ads are companion advertisements that include overlay videos or text (also known as overlay ads). They work in conjunction with content and do not obstruct the user’s ability to view it. Nonlinear ads should be small enough to be seen without being obstructive, and they should encourage viewers to interact with the product on their own terms, either before or after their content.
Nonlinear ads may have their own set of companion advertisements.
What Are In-Stream Video Ads And How Do They Work?
There are subtypes of advertising for both linear and nonlinear advertisements. For linear, there are in-stream video advertisements:
Pre-roll ads: The video continues to play until the user sees the content. This is prime marketing real estate because consumers are most engaged with the content at the beginning. Two examples are bumper and skippable advertising.
Short videos that appear before content and that viewers can’t skip to get to their desired YouTube video are known as bumper advertising. They’re great for broadening your brand’s appeal and increasing its value, but messages should be succinct and meaningful for maximum impact.
Skippable ads are longer and allow users to skip to their desired YouTube content after 5 seconds. Skippable ads have the most placement options, including before, during, and after the video. They are visible on any platform. They’re most effective when the first five seconds are appealing or understandable, and they’re ideal for repurposing material you already have.
Mid-roll commercials: One to three commercial breaks are frequently included in video content. Depending on the site, they are either skippable or not.
Post-roll advertising: As the name implies, these advertisements appear after the content has finished playing. Because people regularly auto-play videos, you’ll still start driving and engagement rates while viewers wait for the next video, despite their reputation as the least desirable location.
How Do Out-Stream Video Ads Work?
Out-stream video ad classifications for non-linear ads include:
- In-banner videos are videos that play inside a standard static display banner on a variety of websites and smartphone apps.
- In-article videos are auto-playing videos that appear in the middle of paragraphs and scroll down the page as the user scrolls.
- Newsfeeds, websites, communities, and social media feeds all have in-feed videos (also known as viral video ads).
- Interstitial videos are used as a switch or a break in the content. The most common way to use them is to use an application or to click on a link on a webpage.
As you can see, modern video advertising provides a wide range of possibilities for attracting viewers. Many networks use video advertising to monetize websites and blogs. You must, however, decide which is best for your blog or website.
MediaFem is one of the most well-known video advertising networks. This is a network-based in the United Kingdom that has specialized in programmatic monetization for over thirteen years. Most blogs use their ad codes to allow visitors to read more content on the same page while still earning money from referral traffic.
Publishers can use the tool, which is powered by an advanced analytical engine, to conduct A/B testing, sophisticated reporting, and personalization, all of which are critical to the success of digital technology. For their solutions, publishers can use header bidding or the more traditional One Ad Code approach. This advertising network provides video, online, mobile, audio, and native ad formats.
They pay in Net53 terms, with MediaFem not charging commissions and paying Publishers 70% of revenue. These estimates are not averaged, and they are shared by all publishers, regardless of location. Because you can choose any type of ad that best suits your website or a WordPress blog, MediaFem is the most popular platform for content owners and small publishers to earn large sums of money.
Also published on Medium.