Developing a website or a blog it’s not a two-minute job. In fact, doing it correctly takes a lot of time. That’s why you should keep on going and monetize your efforts with ads.
Publishers can monetize their websites by creating and selling ad inventory to marketers on an impression-by-impression (or visitor-by-visitor) basis using supply-side platforms (SSPs).
What is it, exactly?
A supply-side platform (SSP) is an advertising technology (AdTech) platform that oversees the supply and delivery of ad inventories. SSPs help digital media owners and publishers automate the sale of digital ads by conducting automated bidding.
To reduce wasted space and enhance views, SSPs are used to improve the yield optimization of advertising space inventory on websites and mobile apps. In a word, SSPs enable publishers to sell their inventory to the most lucrative ad network.
By selling ads in real-time, publishers may also provide advertisers with better visibility into individual impressions and rapid clarity on advertising demand.
This ensures that publishers get the most out of their ad inventory by selling it at the greatest possible price.
There are several SSP businesses. The strategy, objectives, budget, campaign type, and target groups may all play a role in selecting an SSP provider. Finding the right one for your company’s needs, on the other hand, is vital to its success.
This is a top content marketing and native advertising firm that uses simple, adaptable technology to help the web’s top creators and marketers achieve their revenue, engagement, and growth targets.
However, this platform has some cons like high traffic requirements and it’s also not recommended for small publishers.
Best Option: MediaFem
Because MediaFem uses a 70% Rev. Share structure for Publishers, there are no upfront fees when paying in Net53 terms. These percentages are not averaged across all publishers and are kept distinct from a publisher’s geographic region.
Publishers and developers can choose between header bidding and the standard One Ad Code method using these options. All video, display, mobile, and native formats are supported by MediaFem.
MediaFem has created a set of codes for so-called customized marketing, ensuring that all advertisements are seen by people who are truly interested in the services being advertised.
Publishers can choose from a range of formats for their solutions, which can be used in websites, blogs, and apps. MediaFem also provides video, mobile, web, and native advertising options.
- Work-safe content is essential.
- The content can’t have any nuance.
- Extreme acts of violence and hate speech should not be included in the text.
- There must be unique content.
- People cannot be enticed to use illegal drugs or substances by the website or app.
- On the site or app, you are not allowed to buy illegal drugs, firearms, or other illegal items.
- Images alone cannot be used to create content.
- Written content must show sufficient effort to catch a reader’s interest.
- The sites or apps must have a long history of content. They must also demonstrate user participation.
- Advertisements must have more info than slideshows and lists.
- The website or app must comply with the Children’s Online Privacy Protection Act (COPPA).
- On the website or app, there must be no file-sharing or pirated content.
- Malware cannot be spread via the website or application.
- On the website and in the app, automatic downloads are not permitted.
- The site or app must pass all of the review checks.
Second Option: AppNexus
AppNexus is a US-based multinational technology company that runs a cloud-based software platform that enables and optimizes programmatic online advertising. You can see the website of its holding company (Xandr) here.
Third Option: AirNow
AirNow monetizes through video advertising, smart overlays, rich media, and push notifications that appear in mobile device notification slide-down trays, in addition to standard and traditional display ad units.
Also published on Medium.