Monetizing your blog is a critical aspect of blogging. There are many ways to monetize your blog, we’ll cover some of the most profitable Google Adsense alternatives in this blog post.
Google Adsense has been around since 2003 and has proven to be one of the most popular platforms to monetise a blog or website. But is it right for your site? And if you do decide to use Google Adsense, where do you go from there? How do you get the better of it? There are a plethora of “Google adsense alternatives” out there in the blogging sphere and each have their own benefits.
Understanding Google Adsense, its limitations & what are some of the alternatives is essential for every blogger who wants to earn money through blogging.
Google Adsense’s Benefits
Google’s platform has a number of drawbacks that make it inappropriate for some blog sites. Here are some good reasons to use a competitive ad network instead of AdSense:
- Eligibility Requirements: Before becoming a partner, applicants must achieve specified metrics on their website. If they refuse to allow you, you’ll need to choose a network with less stringent clearance standards. Your AdSense account may have been deactivated as a result of the platform’s strict click fraud management.
- Ad Customization: Some ad networks allow you to match the design of your advertising to the theme of your website, making them blend in better with your original content.
- Tailoring for Your Blog: If you’re seeking an ad provider who will work directly with you and create a custom-fit solution for your site, it’s a good idea to look for an alternative to AdSense.
- Additional Revenue Sources: Instead of replacing AdSense, you might want a companion network that runs on your site alongside AdSense, in order to provide an additional source of revenue.
Let’s break down the best ones.
MediaFem is a 12-year-old ad network that uses programmatic platforms (such as Google Ad Manager) to link content websites with advertisers and charges a fee based on on-site income. It has created a coding system to ensure that all advertisements are viewed by individuals who are interested in the topic.
You have a choice of placement options with MediaFem, all of which may be modified to meet your website’s style and aesthetic. For real-time bidding, there are several header bidding options as well as support for all video, display, mobile, and native formats.
Keep in mind that MediaFem will only pay publishers if their account balance is at least $100 at the end of the month. The client will have to wait another 53 days if this happens.
Outbrain is another well-known native advertising platform. Outbrain distinguishes itself from the competition with its unique features, high-quality publisher network, constant improvements, and excellent customer support. Through programmatic native ad demand, the ad network connects publishers with huge DSPs.
You must have at least 10 million monthly page visits to be eligible for Outbrain. You may pick between CPC and CPM pricing systems with a 0 minimum payment. Outbrain also offers native advertising in the feed and within articles for display and video ads.
Their picks have been published on CNN, Fox News, The Daily Telegraph, The Guardian, Mashable, and a bevy of other websites.
Taboola is a popular content discovery and native advertising platform that helps companies reach out to highly targeted audiences and increase traffic.
Personalized content recommendations from Taboola may be found in the feed as well as as a widget at the bottom, top, or side of blog articles. You may also segment your audience depending on their location, device, operating system, and kind of connection.
With the application, you have complete control over your campaigns, from defining your own goals to changing the daily ad distribution once they go live. Taboola is an excellent tool for anyone who want to examine how effective their marketing is and where they can improve.
Also published on Medium.